Chris Carey, one of the founders of MAPerformance, started his automotive parts and services business from the comfort of home. He began by teaching car maintenance and repair tips to online users in forums. After establishing expertise and trust, people started heading over to his ecommerce site to buy parts. Service-based businesses often require a lot of networking and word-of-mouth referrals to find suitable clients, but satisfied clients will likely retain your services over time. The Kular family shares their experience building a business around Mom’s recipe book, from selling one-on-one to reaching the aisles of Whole Foods.
If an objection is valid, address it and then ask if you have satisfied the customer’s concerns. For example, “The price is too high” could mean “It’s over my budget sign off” or “I’d buy it if you gave me a discount”. Check you have understood the customer’s needs by summarising in … Read More