Chief strategist Stuart Stevens told POLITICO, Mitt is rolling out and broader strategy to make the election a referendum on “Status quo versus change, and sensing an opening in the Middle East mess and catching flak from conservatives for giving too little detail about his policy plans.
Romney is scrapping the most basic precept of his campaign, a shift which includes an emphasis more on his policy prescriptions. After his loss in the 2008 primaries, he began contemplating running again and focus on the listless economy as his theory of the case has been a relentless and nearly exclusive.
Romney advisers concluded they had to make a painful course correction on what the polls showing Obama for the first time moving clearly ahead in important swing states most notably Ohio.
The economy is likely to remain “the dominant focus” of the campaign, Stevens said. A wider array of issues, including foreign policy, the threat from China, debt and the tone in Washington to be the focus on ads and speeches.
A new ad unveiled by Romney, “The Romney Plan” , a counter attack on Obama’s consistent emphasis on growing the economy for the middle class and emphasizes what the Republican would do
Romney says in the ad, “My plan is to help the middle class. Trade has to work for America . Crack down cheaters such as China . It means open up a new market.”
Anther ad which is harsher “Falling American Families,” with a narrator saying| “Barack Obama: More spending. More debt. Failing American families.”
Straight negative ads would be the only way to move numbers the way the campaign needs as argued by some Romney officials.
In Los Angeles , Romney emphasizes on his speech to the U.S. Hispanic Chamber of Commerce about the policy solutions. “I expected the president, at his convention, to talk about the unemployed and to unveil a jobs plan,” Romney’s says in prepared remarks. Astonishingly, he did not.”